The global leader in Travel Essentials

A dynamic and solid network

With €1.1bn sales across 29 countries in 2020, we are the global leader and expert in travel essentials. Thanks to our comprehensive proprietary and partner brand portfolio, we cover all our travelers’ needs:

Convenience: we develop one-stop shop concepts, offering a wide range of products from press, magazines and books, food and beverages, souvenirs and cigarettes to electronics, travel accessories and care products. Relay is our number one convenience brand and the leading global travel essentials convenience brand with 1,050 stores. We also partner with innovative and renowned brands such as TripAdvisor, 7-Eleven and Today. We cater to specific convenience segments, such as commuters, thanks to proprietary brand concepts like 1 Minute and Hubiz.

Souvenirs: we offer concepts deeply rooted in each platform’s culture, through our proprietary souvenir brand, Discover, and through the development of bespoke specialty concepts such as the Tour Eiffel boutiques in Paris, the Sydney Opera House store, and the official All Blacks store at Auckland airport.

Electronics: we have developed the Tech2Go electronics concept. We also partner with local industry leaders such as Fnac or Virgin in selected markets.

Own brands

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Relay

The most powerful global brand in travel essentials offering the best one-stop solution.

At travelers’ side in hundreds of airports and railway stations around the world, Relay is the landmark on travelers’ journey.
Relay offers travelers everything they need to upgrade their journeys, turning them into enjoyable, personal experiences.

​The Relay concept relies on 4 main pillars: ​

1.            One-stop shop. Relay offers all the travel essentials travelers may need, all in one place.
2.            Efficient & adaptable. Relay offers a seamless, versatile experience for consumers & businesses alike.
3.            Cultural awareness. With a current, daily stream of trend and culture-related content, culture is a central component of Relay’s DNA.
4.            Global presence. As a multi-channel, multi-market travel retail brand, Relay is for travelers everywhere, at every point in their journeys.

 

 

Tripadvisor

The trip maximizer store for all travelers!

The TripAdvisor store is a unique concept that mixes the leading and most trusted digital travel brand with a convenient one-stop shop to cover everything a traveler might need. The TripAdvisor store’s mission is to help travelers maximize their journey by offering a convenient way to purchase travel essentials from newspapers, magazines, books, souvenirs and travel accessories to food and beverages. The offer is adapted to local consumer behaviors and trends, with a constant emphasis on provenance and quality.

Discover

A concept dedicated to sense of place and local culture.

A unique souvenir store concept that recreates a sense of the local culture within each outlet

The concept offers travelers an experiential playground, with a strong sense of place and a well thought customer shopping experience, where they can find authentic, high quality and affordable gifts and souvenirs.​

​Discover is able to establish a familiar shopping experience throughout the world, while simultaneously creating a strong sense of place in each store location. This delicate balance between brand familiarity and local individuality is achieved​ by Discover’s uniquely flexible brand design and architecture that can be adapted to local environments while still embodying Lagardère Travel Retail deep understanding of souvenir store purchase dynamics.​

​The mix encompasses clothing, toys, food, wine and more, with a constant emphasis on provenance and quality. Within these categories, the product range is highly adapted to local consumer behavior and trends: orchid brooches in Singapore and boomerangs in Australia.

 

 

All Blacks

Experience your passion for New Zealand Rugby!

New Zealand Rugby opened the country's 1st Official All Blacks store in partnership with Lagardère Travel Retail at Auckland Airport.

The 80 sqm store is designed to provide an immersion into the "power and passion" behind the All Blacks. An eye-catching LED entrance invites shoppers into the store, to experience a Wall of Champions, a virtual reality Haka 360 experience, and view a large silver fern design on the ceiling. The store sells apparel, jerseys, rugby balls, gifting items and other All Blacks licensed merchandise.

Franchise

Become a Lagardère Travel Retail franchisee

Lagardère Travel Retail offers the opportunity to franchise its various formats in overseas markets, leveraging the local expertise of potential patners with our commercial support, for worldwide renowned brands such as Relay.

If you are interested in exploring franchise opportunities or for further information please contact us.

Relay VIP program

Rely on Relay and get rewarded

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Relay app is the airport and train station travel companion on which all travelers can rely! Our VIP program enables customers to benefit from unique and exclusive promotions and permanent discounts on select categories directly on their smartphones.

Travelers are reminded of all these advantages when approaching a Relay store. In Hong Kong, this program is accessible via WeChat for even greater convenience.