Relay
The most powerful global brand in travel essentials offering the best one-stop solution
The global leader in Travel Essentials
A dynamic and solid network
We are the global leader and expert in travel essentials. Thanks to our comprehensive proprietary and partner brand portfolio, we cover all our travelers’ needs:
Convenience: we develop one-stop shop concepts, offering a wide range of products from press, magazines and books, food and beverages, souvenirs and cigarettes to electronics, travel accessories and care products. Relay is our number one convenience brand and the leading global travel essentials convenience brand. We also partner with innovative and renowned brands such as TripAdvisor, 7-Eleven and Today. We cater to specific convenience segments, such as commuters, thanks to proprietary brand concepts like 1 Minute and Hubiz.
Souvenirs: we offer concepts deeply rooted in each platform’s culture, through our proprietary souvenir brand, Discover, and through the development of bespoke specialty concepts such as the Tour Eiffel boutiques in Paris, the Sydney Opera House store, and the official All Blacks store at Auckland airport.
Electronics: we have developed the Tech2Go electronics concept. We also partner with local industry leaders such as Fnac or Virgin in selected markets.
€2.9bn
turnover
33
countries & territories
2,600
stores
+210
airports
+600
railway stations
Own brands
A selection of our partner brands
Local brands
Relay
The most powerful global brand in travel essentials offering the best one-stop solution
Travel made special. For long-hauls and daily commutes alike, Relay offers travelers little treats that have the power to upgrade their journeys turning them into enjoyable and personal experiences.
The Relay concept relies on 4 main strategic pillars:
- One-stop shop: Relay offers all of the travel essentials travelers may need all in one place.
- Efficient & adaptable: A seamless, versatile experience for consumers & businesses alike.
- Cultural awareness: Culture is a central component of Relay's DNA.
- Global presence: As a multi-channel and multi-market travel retail brand, Relay is for travelers everwhere, at every point in their journeys.
A a travel retail expert, we want also to encourage responsible and safe travel - through three commitments:
- Responsible offer
- Better consumption
- Localness
Tech2go
Bringing the world’s best tech brands to travellers!
Tech2go is an innovative electronic & technology concept delivering travellers the latest premium techbrands.
With a focus on innovation and a heightened in-store experience (multi-sensory touch, sound, connectivity & testing), the revitalised concept is accessible and modern, offering travelling customers access to the world’s latest travel related technology accessories.
Our passionate team of techies provide a personal service which is the best in the business.
Tech2go is a convenient Hub where travelers join a community and come out energized with positive lasting memories of the Tech2go experience.
Tech2go
Bringing the world’s best tech brands to travellers!
Discover
A concept dedicated to sense of place and local culture
A unique souvenir store concept that recreates a sense of the local culture within each outlet.
The concept offers travelers an experiential playground, with a strong sense of place and a well thought customer shopping experience, where they can find authentic, high quality and affordable gifts and souvenirs.
Discover is able to establish a familiar shopping experience throughout the world, while simultaneously creating a strong sense of place in each store location.
This delicate balance between brand familiarity and local individuality is achieved by Discover’s uniquely flexible brand design and architecture that can be adapted to local environments while still embodying Lagardère Travel Retail deep understanding of souvenir store purchase dynamics.
Discover
A concept dedicated to sense of place and local culture
Relay VIP program
Make your journey more
Relay app is the airport and train station travel companion on which all travelers can rely! Our VIP program enables customers to benefit from unique and exclusive promotions and permanent discounts on select categories directly on their smartphones.
Travelers are reminded of all these advantages when approaching a Relay store. In Hong Kong, this program is accessible via WeChat for even greater convenience.
Relay VIP program
Make your journey more
Franchise
Become a Lagardère Travel Retail franchisee
Lagardère Travel Retail offers the opportunity to franchise its various formats in overseas markets, leveraging the local expertise of potential patners with our commercial support, for worldwide renowned brands such as Relay.
If you are interested in exploring franchise opportunities or for further information please contact us.
Franchise
Become a Lagardère Travel Retail franchisee
